{"id":6621,"date":"2025-01-20T16:43:08","date_gmt":"2025-01-20T16:43:08","guid":{"rendered":"https:\/\/www.blueleaf.com\/blog\/two-words-thatll-make-you-stand-out-from-other-financial-advisors\/"},"modified":"2025-01-20T16:43:10","modified_gmt":"2025-01-20T16:43:10","slug":"two-words-thatll-make-you-stand-out-from-other-financial-advisors","status":"publish","type":"post","link":"https:\/\/www.blueleaf.com\/blog\/two-words-thatll-make-you-stand-out-from-other-financial-advisors\/","title":{"rendered":"Two Words That\u2019ll Make You Stand Out from other Financial Advisors"},"content":{"rendered":"

It seems like every coffee meeting I have with financial advisors finds its way to the topic\u00a0of “standing out\u201d.<\/p>\n

\"Good<\/p>\n

How can I stand out
\nHow can I set myself apart
\nHow will people know I’m different
\nHow are other advisors doing it<\/p>\n

The answer I give is always the same.<\/p>\n

And it’s only two words.<\/p>\n

It\u2019s not a strategy I came up with (though I wish I could take credit for it). It\u2019s something I share because it works.<\/p>\n

I originally heard the advice from marketing guru Seth Godin. Among many things, he’s known for observing that when it comes to getting people\u2019s attention, “bizarre” ideas are more successful than boring ones. This must be leveraged by financial advisors, in our continuously crowded space.<\/p>\n

Here\u2019s a crucial excerpt from one of Seth’s TEDTalks:<\/p>\n

Consumers don\u2019t care about YOU at all. They just don\u2019t.<\/p>\n

Part of the reason is they got way more choices than they used to, and way less time. And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff.<\/strong><\/p>\n

And my parable here is: You\u2019re driving down the road and you see a cow and you keep driving. ‘Cuz you\u2019ve seen cows before. Cows are invisible. Cows are boring.<\/p>\n

Who\u2019s gonna stop, pull over, and say \u201cOo look! A cow!\u201d<\/p>\n

\"purpleBut if the cow was purple<\/strong> you\u2019d notice it.<\/span><\/p>\n

The thing that\u2019s gonna decide what gets talked about, what gets purchased, what gets built is: Is it remarkable? And remarkable is a really cool word because we think it just means \u2018neat\u2019 but it also means \u2018worth making a remark about\u2019\u2026<\/p><\/blockquote>\n

Take this. Run with it. Be a purple cow in a field of black and white ones.<\/p>\n

If you think you\u2019re already a purple cow, but look around and see other purple cows just like you, find a thing that turns you into a green donkey. Or a pink bear. (You get the picture.)<\/p>\n

Be remarkable.<\/strong><\/p>\n

As you may have guessed, we’ve written about this before – in helpful detail.<\/p>\n

To identify exactly how YOU are remarkable, get the step-by-step process in: How To Attract New Clients and Stand Out From The Crowd<\/em><\/a>.<\/p>\n

Already know how you’re remarkable?<\/strong> Want to attract more referrals with it? Grab the Financial Advisor’s\u00a0Referral Marketing Kit<\/a><\/em>. It includes a section on \u201cHow To Get Clients Talking About You\u201d by being remarkable. Pretty powerful way to drive referrals.
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