{"id":6627,"date":"2025-01-20T16:43:12","date_gmt":"2025-01-20T16:43:12","guid":{"rendered":"https:\/\/www.blueleaf.com\/blog\/7-tips-to-increase-contact-us-form-submissions\/"},"modified":"2025-01-20T16:43:14","modified_gmt":"2025-01-20T16:43:14","slug":"7-tips-to-increase-contact-us-form-submissions","status":"publish","type":"post","link":"https:\/\/www.blueleaf.com\/blog\/7-tips-to-increase-contact-us-form-submissions\/","title":{"rendered":"7 Tips to Increase ‘Contact Us’ Form Submissions"},"content":{"rendered":"

You have a contact form on your website.\u00a0<\/strong>\"contact<\/p>\n

There may even be link to it from your blog and email signature.<\/p>\n

\u201cSchedule a call\u201d
\n\u201cContact Us\u201d
\n\u201cBook an Appointment\u201d
\n\u201cGet a Free Consultation\u201d<\/p>\n

It helps you start a real conversation with web visitors, automate the process of setting up meetings, and proactively offer support to clients and prospects who feel like they want to connect.\"shoot<\/p>\n

But the inquiries come in small volume.<\/p>\n

This is weird to you. You\u2019re offering a simple way for people to connect with you – for free! Why aren\u2019t requests swarming in?<\/p>\n

It could be one (or more) of three things:<\/strong><\/p>\n

– Your website traffic is small.
\n– Your brand isn\u2019t intriguing enough.
\n– Your form could use some help.<\/p>\n

If you need more traffic to your website, go tackle that first – Google search \u201cincrease my organic traffic\u201d<\/a> for traffic that\u2019s truly\/organically relevant to your services. If you want help refining your online brand and making your marketing more intriguing, read this guide<\/a>.<\/p>\n

For the sake of providing actionable help in this one article, we\u2019ll focus on the form.<\/strong><\/p>\n

7 Tips to Increase Your Form Submissions<\/strong><\/h3>\n

I\u2019ve seen hundreds of advisor websites and, unfortunately, only a handful of strong \u201ccontact me\u201d or \u201cget a free consultation\u201d forms.<\/p>\n

Online forms are easy to get right, and even easier to get wrong. The good news is this could be some low-hanging fruit to improve conversion performance your website.<\/p>\n

To help you improve your contact form, we\u2019ll run through crucial lessons, to-do\u2019s and common pitfalls. If you\u2019d like walk through some of this (versus run, like I\u2019m about to), let\u2019s chat in the Comments below.<\/p>\n

#1) Give them something they actually want.<\/h3>\n

Information is currency online. \u201cGive me your info, and I\u2019ll give you X.\u201d<\/p>\n

Name, email, phone number, etc are called \u2018personal information\u2019 for a reason. They\u2019re personal. People don\u2019t give this information just anyone. To get people to fill out your form, the benefits of providing their information must outweigh the cost of providing it.<\/p>\n

The cost of providing their information is two fold: trust and time.
\nThey pay the risk of trusting you to not mistreat their information, and
\nthen spend time filling it out.<\/p>\n

Make sure what they \u2018get\u2019 is valuable to them. Then make details of what they\u2019ll get incredibly clear. i.e. Fill out this form and I will send you the answer in a direct email within 4 hours.<\/p>\n

#2) Understand what YOU\u00a0want and don\u2019t be greedy.<\/h3>\n

Notice this comes second? Put their wants\/needs before yours.<\/p>\n

Your form needs to be appropriate for it\u2019s purpose. Know what you want to achieve from each form on your website and leave out unnecessary complications.<\/p>\n

i.e. If you want them to subscribe to your blog, don\u2019t ask for a phone number. Heck, you don\u2019t need their last name either, so don\u2019t ask. (This is what we do here on the Blueleaf Blog and it works well.)<\/p>\n

#3) Channel Goldie Locks when adding form fields.<\/h3>\n

This rule is crucial to establishing balance between #1 and #2.<\/p>\n

You\u2019re giving them something they want, and getting something you want in return.<\/p>\n

But if you default to asking for as little as possible (as a way to drive down the \u2018cost\u2019 to them), your form\u2019s performance could suffer.<\/p>\n

Why? It comes back to \u201cinformation is currency online\u201d. When you drive down the cost, you also drive down the perceived value of what they \u2018get\u2019. Think about it. If I held up a pair of sunglasses and told you they were $5, your perception of their quality would be less than if I said they were $50.<\/p>\n

Don\u2019t skimp on fields just to drive down the cost. The balance needs to be juuuust right.<\/p>\n

#4) Give your form a sidekick.<\/h3>\n

Not everyone who visits your website wants to submit a form. Provide an email address or phone number on the same page so you don\u2019t lose the people who shy away from submitting forms.<\/p>\n

#5) Don\u2019t push their button with your button.<\/h3>\n

Most of the forms I see use a \u201cSubmit\u201d button.<\/p>\n

Excuse me while I fall asleep.<\/p>\n

\u2026\u2026\u2026\u2026\u2026
\n\u2026\u2026\u2026\u2026\u2026\u2026
\n\u2026\u2026\u2026\u2026\u2026\u2026\u2026<\/p>\n

Ok I\u2019m back. Seriously, the \u201cSubmit\u201d button is so standard. It\u2019s uninspiring. Who\u2019s excited to click a button that says \u201cSubmit\u201d? Plus, it tends to remind people they\u2019re performing a transaction with a computer instead of a human.<\/p>\n

Depending on the nature of your form, try something more conversational like \u201cSchedule Now\u201d or \u201cGet the Ebook\u201d or \u201cSay Hello\u201d. Regardless, a good rule of thumb is to begin the phrase with an action word.<\/p>\n

#6) Ask for something they<\/em> want to tell you.<\/h3>\n

Regardless of whether it\u2019s particularly crucial at this stage of your contact with the person, try asking for something they want to tell you.<\/p>\n

Think about the interactions you\u2019ve had with people who\u2019ve submitted your form in the past. Is there a particular detail they tend to share with you in that first conversation? Ask for this information in your form. It could be an effective way of demonstrating you understand what\u2019s important to them. Try it out!<\/p>\n

#7) Testing, 1, 2. Testing 1, 3. Testing 3, 4\u2026<\/h3>\n

You should always be running an A\/B test on your form. There are endless things to test and you never know what will work well. One small change can impact your conversion ten-fold.<\/p>\n

Here are various elements you can test:<\/p>\n

– Location of form
\n– Design of form
\n– Length of form
\n– Name of form
\n– Overall tone (professional vs. friendly)
\n– Field labels (think: Name, First Name, Your name, Your Name, What\u2019s your name?)
\n– Order of fields
\n– Button phrase
\n– Button phrase formatting (Say Hello, Say hello, Say hello!)
\n– Button color
\n– Button size<\/p>\n

Just be sure you only testing one element at a time (it\u2019s called an A\/B test, not an Awr\/Bfz test) and bring the \u201cwinner\u201d of that test into your next test.<\/p>\n

Have fun! Questions are welcomed below.<\/p>\n

Blueleaf is a financial advisor’s ultimate client engagement platform.\u00a0 Blueleaf equips advisors with the tools needed to keep clients informed and engaged all year long, automatically.\u00a0 Our intuitive client portal includes deeply embedded account aggregation, simplified performance reporting, automated client communication and sophisticated engagement tracking, document sharing and billing. Learn more<\/a> or Try it free<\/a> today.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

You have a contact form on your website.\u00a0 There may even be link to it from your blog and email signature. \u201cSchedule a call\u201d \u201cContact Us\u201d \u201cBook an Appointment\u201d \u201cGet a Free Consultation\u201d It helps you start a real conversation with web visitors, automate the process of setting up meetings, and proactively offer support to…<\/p>\n","protected":false},"author":2,"featured_media":6630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-6627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/6627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/comments?post=6627"}],"version-history":[{"count":0,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/6627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media\/6630"}],"wp:attachment":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media?parent=6627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/categories?post=6627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/tags?post=6627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}