{"id":7273,"date":"2025-01-20T17:14:04","date_gmt":"2025-01-20T17:14:04","guid":{"rendered":"https:\/\/www.blueleaf.com\/blog\/how-content-lands-this-small-town-advisor-big-clients-from-over-300-leads-per-year\/"},"modified":"2025-01-20T17:14:04","modified_gmt":"2025-01-20T17:14:04","slug":"how-content-lands-this-small-town-advisor-big-clients-from-over-300-leads-per-year","status":"publish","type":"post","link":"https:\/\/www.blueleaf.com\/blog\/how-content-lands-this-small-town-advisor-big-clients-from-over-300-leads-per-year\/","title":{"rendered":"How Content Lands this Small Town Advisor Big Clients from over 300 Leads Per Year"},"content":{"rendered":"\n<div class=\"podcastdotco-wrapper\"><iframe data-target=\"the-augmented-advisor\/how-content-lands-this-small-town-advisor-big-clients-from-over-300-leads-per-year\" src=\"https:\/\/play.pod.co\/the-augmented-advisor\/how-content-lands-this-small-town-advisor-big-clients-from-over-300-leads-per-year\" frameborder=\"0\" width=\"100%\" scrolling=\"no\" style=\"overflow:hidden;max-width:750px;height:160px;\"class=\"podcastdotco-player podcastdotco-player--episode\"><\/iframe><script src=\"https:\/\/play.pod.co\/embed\/frame-v1.js\"><\/script><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gCFza3ARvec?si=mpxCn-n1_3DS_yus&enablejsapi=1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">In This Episode<\/h2>\n\n\n\n<p>Pete Matthew isn\u2019t your typical advisor. He\u2019s cracked the code on two marketing channels. He\u2019s netted almost 7 million video views and 4.5 million podcast downloads.<\/p>\n\n\n\n<p>And with over 300 leads per year and growing, his biggest problem is keeping up with the demand he\u2019s created.<\/p>\n\n\n\n<p>Oh and the big clients he\u2019s landing are London bankers while he\u2019s from a tiny little town on the coast of England.<\/p>\n\n\n\n<p>Pete shares his story of getting started in content and how it\u2019s help him create a thriving business.<\/p>\n\n\n\n<p>We get into the details on this one. We pull apart one of his most successful videos and discusss:<br>&#8211; Topic generation,<br>&#8211; Titles &amp; thumbnails<br>&#8211; Critical first 30 seconds<br>&#8211; Retention<\/p>\n\n\n\n<p>We compare podcasting and video production and how he\u2019s woven it all into his business. We also get a look at Pete in the very beginning so you can see that starting modestly can create big results.<\/p>\n\n\n\n<p>Finally we talk about creating conversions and generating leads from all his content.<\/p>\n\n\n\n<p>This episode is jam packed with insight. I hope you learn a lot. I know I did.<\/p>\n\n\n\n<p>Link to his own show, Meaningful Money: https:\/\/www.youtube.com\/@UC39PLqUmy-AKK5HGYYfwFYw &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; <\/p>\n\n\n\n<p>Some of Pete&#8217;s biggest influences mentioned in this episode include: <\/p>\n\n\n\n<p>Getting Things Done by David Allen: https:\/\/a.co\/d\/cXr0eI7 <\/p>\n\n\n\n<p>Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk: https:\/\/a.co\/d\/7aIGSg0 <\/p>\n\n\n\n<p>Pat Flynn: https:\/\/patflynn.com\/ <\/p>\n\n\n\n<p>Michael Hyatt: https:\/\/fullfocus.co\/about\/<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Guest<\/h2>\n\n\n\n<p>Our guest on The Augmented Advisor is Pete Matthew. He is the CEO of Jackson\u2019s Wealth Management and host of Meaningful Money.<\/p>\n\n\n\n<p>Pete began his journey into content creation around 2009. He wanted to help more people than he could reach one-on-one. He had a passion for teaching, passed down from his father. Then he was inspired by Gary Vaynerchuk\u2019s book&nbsp;<em>Crush It.<\/em>&nbsp;So he took the plunge into content creation. Starting with YouTube videos, he aimed to make personal finance understandable for the everyday person. He started slow. And the videos initially reached a small audience. Pete persisted, fueled by his love for the process and the potential impact.<\/p>\n\n\n\n<p>The breakthrough came when Pete embraced podcasting in 2012. The Meaningful Money podcast quickly became a hit. It filled a gap in the UK for accessible financial advice. Then in 2019, he had a video break out and his YouTube channel took off.<\/p>\n\n\n\n<p>This success translated into a big increase in leads for his advisory business. His firm grew into a larger operation, thriving on the leads generated through Pete\u2019s content.<\/p>\n\n\n\n<p>Pete\u2019s content strategy revolves around simplicity and relatability. He believes in breaking down complex financial concepts into easily digestible information.<\/p>\n\n\n\n<p>For advisors looking to leverage content creation, Pete\u2019s story underscores several key lessons:<\/p>\n\n\n\n<p><strong>Start with Passion:<\/strong>&nbsp;Pete\u2019s love for teaching and helping others shines through his content, making it engaging and genuine. What do you love teaching?<\/p>\n\n\n\n<p><strong>Be Persistent:<\/strong>&nbsp;It took years for Pete\u2019s efforts to pay off significantly. Success in content creation is a marathon, not a sprint. It\u2019s faster today but success still isn\u2019t built overnight.<\/p>\n\n\n\n<p><strong>Focus on Value:<\/strong>&nbsp;Deliver actionable advice that can impact your audience\u2019s lives. It will always be more appealing than dry, technical analysis.<\/p>\n\n\n\n<p><strong>Embrace Learning:<\/strong>&nbsp;Pete continually refined his skills in content creation and marketing. That\u2019s what eventually led to growth.<\/p>\n\n\n\n<p>Pete\u2019s journey from solo advisor to content creator offers invaluable insights. By combining a sincere desire to help with a strategic approach, advisors can significantly grow their business.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"podcastdotco-wrapper\" style=\"overflow:hidden;padding-top:50px;position:relative;\"><iframe src=\"https:\/\/embed.pod.co\/subscribe-button\/the-augmented-advisor\" frameborder=\"0\" scrolling=\"no\" style=\"border:0;height:100%;left:0;position:absolute;top:0;width:100%;\" class=\"podcastdotco-subscribe\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In This Episode Pete Matthew isn\u2019t your typical advisor. He\u2019s cracked the code on two marketing channels. He\u2019s netted almost 7 million video views and 4.5 million podcast downloads. And with over 300 leads per year and growing, his biggest problem is keeping up with the demand he\u2019s created. Oh and the big clients he\u2019s&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[91],"tags":[61,102,51,73],"class_list":["post-7273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-advisor-tips","tag-communicating-value","tag-financial-advisor","tag-financial-advisor-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/comments?post=7273"}],"version-history":[{"count":0,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media\/7274"}],"wp:attachment":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media?parent=7273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/categories?post=7273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/tags?post=7273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}