You\u2019re wasting time learning from your customers\u2026<\/p>\n\n\n\n
And it\u2019s hurting your business.<\/p>\n\n\n\n
\u2192 I\u2019m not saying don\u2019t talk to customers.
\u2192 But I am saying you might be
\u2192 Wasting your opportunity.<\/p>\n\n\n\n
Does this sound like you?<\/p>\n\n\n\n
\u2192 You\u2019re trying to innovate around your client experience.
\u2192 Maybe even create new services or products
\u2192 And you hop on a call\u2026<\/p>\n\n\n\n
Ready to learn insights about your client\u2019s business<\/p>\n\n\n\n
But then\u2026<\/p>\n\n\n\n
The client hits you with a laundry list of:
\u2192 Wants
\u2192 Needs
\u2192 Bug reports<\/p>\n\n\n\n
\u2192 And while helpful to make
\u2192 Little improvements
\u2192 To your service,<\/p>\n\n\n\n
The feedback tells you NOTHING about their big Problems, Fears, Needs.<\/p>\n\n\n\n
And that is the information you need if you’re going to innovate.<\/p>\n\n\n\n
\u2192 So how do you get the big-picture innovation gold
\u2192 When it\u2019s buried by the avalanche
\u2192 Of pedestrian feedback.<\/p>\n\n\n\n
I\u2019ve created a simple hack to get both kinds of input.<\/p>\n\n\n\n
Here’s what I do now:<\/p>\n\n\n\n
I start every call by creating a clear division for our discussion.<\/p>\n\n\n\n
“I know you’ve got thoughts on Blueleaf – features you want, challenges you’re facing. We’ll absolutely address those.\u201d<\/p>\n\n\n\n
\u201cBut I\u2019d like to break the conversation in 2 parts. And I\u2019d like to do that in the second part so we don\u2019t miss any follow up\u201d<\/p>\n\n\n\n
\u2192 You start by addressing what they want to say.
\u2192 Now they know they will be heard
\u2192 And get whatever help they want.<\/p>\n\n\n\n
Knowing that means they can put it aside and focus on the questions you need to ask.<\/p>\n\n\n\n
\u201cNow, zooming out I\u2019ve got some big picture questions \u2026\u201d<\/p>\n\n\n\n
“If you had a magic wand what are the top 1-3 problems you would change about your business?”<\/p>\n\n\n\n
This approach works wonders.<\/p>\n\n\n\n
With this in place, you’re able to have the big discussions
\u21b3 And customers can think beyond your product.<\/p>\n\n\n\n
This uncovers clients’ fundamental problems and
\u21b3 Shows opportunities to help them in new ways.<\/p>\n\n\n\n
I’ve sent out 50 invitations recently.<\/p>\n\n\n\n
Sure, it takes effort
But the insights we gather?<\/p>\n\n\n\n
Priceless.<\/p>\n","protected":false},"excerpt":{"rendered":"
You\u2019re wasting time learning from your customers\u2026 And it\u2019s hurting your business. \u2192 I\u2019m not saying don\u2019t talk to customers.\u2192 But I am saying you might be\u2192 Wasting your opportunity. Does this sound like you? \u2192 You\u2019re trying to innovate around your client experience.\u2192 Maybe even create new services or products\u2192 And you hop on…<\/p>\n","protected":false},"author":2,"featured_media":7337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[22,140],"tags":[37],"class_list":["post-7336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","category-media","tag-client-communication"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/comments?post=7336"}],"version-history":[{"count":0,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/posts\/7336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media\/7337"}],"wp:attachment":[{"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/media?parent=7336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/categories?post=7336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blueleaf.com\/wp-json\/wp\/v2\/tags?post=7336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}